Friday, 22 November 2019
The Dangers of Coaching
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Do you know Management and Executive Coaching can be very dangerous to you or your management team?

We want to quickly recognize that there are many in the profession who are highly skilled. However, some management and executive coaching is done by persons who are not appropriately qualified for the responsibility, and that’s a problem. 

Unfortunately, getting a coaching certificate is relatively easy. Some certifications have strong academic requirements and others can be taken by anyone with no relevant background or experience. For those contemplating useing a coach, the key to success is to carefully examine the full background and experience of the potential coach. 

Like any profession, a degree or certification does not automatically guarantee you are getting a qualified professional. This is true for anyone from a doctor to an auto mechanic. 

The problem is there are no state or professional standard qualifications for certification to be a coach. Because of this, coaching has become a haven for many who are unhappy or unsuccessful in their own professions, but profess a desire to help people. 

A few days ago, on television, I saw a gentleman say how surprised he was when he discovered the man who showed up to empty his septic tank was his life coach.

I recall being in a meeting of career professionals when a new person, who had no relevant educational or experience, said they had just completed a ten-day course in coaching and shared they even had a plumber in the group. 

The term Life Coach now is being used as a way around not qualifying for state credentials as a psychotherapist. There are no standard qualifications to be a Life Coach.

Another problem is that some who call themselves executive coaches do not know the difference between:

  • Communication difficulties and personality disorders
  • Personality conflicts and potentially very destructive rage
  • Inability to concentrate and ADD/ADHD
  • One who seems unhappy in their job from clinical depression
  • One who has the potential to become highly effective from one who will never be as effective as the position requires

As a result, the interventions they attempt are based on incomplete or incorrect diagnosis. An incorrect diagnosis and not being fully qualified for the challenge can lead to doing more harm than good.

You would not allow a doctor to do surgery on you without first doing a comprehensive diagnosis. Or allow someone to help you with your financial planning if they were not fully competent and experienced.

Rarely is the solution as simple as trying to teach someone to be “a good team player” or “a better communicator.”

At Brownlee & Company we know the difference between:

  • Communication difficulties and personality disorders
  • Personality conflicts and potentially very destructive rage
  • Inability to concentrate and ADD
  • One who seems unhappy in their job from clinical depression
  • One who has the potential to become highly effective from one who will never be capable of functioning effectively

We know the difference because we hold university degrees in Sociology and Psychotherapy and have over 40 years’ experience in corporate consulting and psychotherapy. We can identify and help resolve the deeper issues that were the catalyst to seeking executive coaching in the first place.

We are qualified to administer highly valid and reliable personality, psychological and competency-based tests. These are not one of the basic tests anyone can buy online. 

At Brownlee & Company we know the difference between good tests and poor tests.  We are professionally trained and have worked in a variety of environments, from a maximum-security prison to C-suites in Fortune 500 companies.

For more information on our ability to assist you and your company, call us today for a no-obligation discussion at 615-772-4894.

 

 

 

 

 

 

 

 

 

 

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Posted on 11/22/2019 2:33 PM by John H. Brownlee
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